Caffeine and Page Rank

Next Level Coming to Town Again 

The 3rd NEXT LEVEL INTERNET MARKETING workshop has been scheduled for Saturday, 9/26/09 starting @ 8:30 a.m and ending at 4pm. The content is essentially the same as the prior two workshops (April and July). Let your clients and friends know as seating is limited.  Register HERE

More on Google caffeine 

Mentioned the new GOOGLE caffeine search application in prior newsletter. Much is being tested right now with varying conclusion. Here is a Comparison Tool for you to gather your own results. Some SEO companies testing this have noted that there are far more results for social networking sites such as FACEBOOK and social bookmarking sites like TECHNORATI. SEO and FACEBOOK may be the next frontier

Yes, we still would like to see your "face" on the SCORE114 Facebook Fan Page. Become a fan! It is FREE.

What is page rank?

If you have attended any of my workshops on internet marketing you have heard me say that "getting found" involves many smaller actions that all add up. Relevant and reputable links are one of those attributes and PAGE RANK is part of the story. Here is the technical answer:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Haven't figured it out yet? Hint: the PR stand for PageRank. Now it is probably clear and you will surge to the top of the SERPs. Simply put it is the number and importance of links coming into you. It is important to understand what number and importance or relevant and reputable mean. A person who has 10 relevant and reputable links coming into the web site will fair better that a person who got 20 of his buddies to all link to him regardless if they are relevant or not. The relevant and reputable links are VOTES for the importance of your site. One should also note that if you are overly aggressive in your linking which results in questionable sites linking to your site, you may suffer similar consequences if the questionable site is sanctioned by Google or other search engines.

There are tools to check page rank such as the one that SEO Chat provides and another that provides the embedded code for your website. It is HERE. If you install the Google Toobar it will also provide the information.

QUESTION OF THE WEEK ANSWER

Lawrence Edward "Larry" Page is an American computer scientist best known as co-founder of Google, Inc., the world’s largest internet company, based on its search engine and online advertising technology. He is ranked 26th on the 2009 Forbes list of the world’s billionaires and is the 6th richest person in America. In 2007 he and co-founder Sergey Brin were both ranked #1 of the “50 Most Important People on the Web” by PC World Magazine.