Twitter has two sides

Twitter has released its TWITTER 101 for Businesses. An excellent resource on how to use Twitter. You can read in on line and download the slides. Check it out.

Still need your help in signing up on the SCORE FACEBOOK page as a FAN. This is FREE and informative.

I have moved the TWITTER activity onto http://twitter.com/ocscore This twitter account will have Orange County SCORE114 information.

Correction from last time. If you want to follow my personal exploits at SCORE114 on Facebook search for Robert J. Bradley in the Facebook search box.

Last time several cases were presented where people were making money, increasing business or improving customer service using social media like TWITTER. (see NestLevelBlog for stories) The power of social media works both ways. Recenly several companies have run into negative feedback about their products or services and they attempted to handle the situations in Corporate speak, which did not serve them well.

Amazon came out with a new Kindle. They had a problem with cases cracking which they initially went into corporate denial. People joined the fray on Twitter and other media and eventually the CEO of Amazon had to get involved and do the right thing, which was replace in inferior cases when people had a problem.

Best Buy. A tweeter was relaying his experience at a Best Buy store where he alleged that Best Buy was up to their old tricks of bait and switch. Others joined in and relayed their stories of not getting what they perceived to be what was advertised. A senior level Best Buy Customer Service representative was monitoring tweets and found the conversation. Instead of explaining the situation and contributing he became obnoxious with the people and it went downhill from there. Not good.

Right now there is quite a battle going on within Twitter due to Apple/ATT pulling the plug on a IPhone/Google application (Google Voice) without any reason given. There is quite a bit going on with this and Saturday the FCC anounced that they were going to get involved. Apple/ATT have refused to provide any comment or information to the tweaters, many of whom were loyal Apple application developers and product users. The FCC wants all cell phones produced to be available at all cell phone providers instead of being exclusive to a certain provider. They will use this situation to promote this agenda and it is something neither Apple or ATT wants right now.