Garmin, Google, Keyword Tool, Shopping Cart

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NEXT LEVEL all day workshop is this Saturday, 9/26 8:30 am to 4pm. Sign up HERE or send this to a friend. Seating is limited.

 

TO GARMIN FROM GOOGLE EARTH? Check out TakeItWithMe free software tool (Demo Video available)

 

NEW KEYWORD TOOL becomes available. Check it out and let us know how it works. KeywordIndex

 

GOOGLE MAKES IT OFFICIAL. They do not use keyword meta tags in web search. Check it out here.

 

SHOPPING CART ABANDONMENT. A study by McAfee has found that shopping cart abandonment rates, which are often reported as being high across most categories, may be a little misleading. Some studies peg a figure of around 57% of all shopping cart sessions being abandoned.

McAfee studied the behavior of 163 million shoppers and found that 65% of all shoppers wait a day or more to complete a purchase, and the average delay is just under 34 hours.

McAfee says that online sales conversions were 11% higher among digital window shoppers who were shown something related to security, a form of reassurance such as a third party security certificate. The longer it took a shopper to complete a sale, the more responsive they were to security cues.

McAfee also quoted another study that where 63% of consumers said they won’t purchase from a Web site that doesn’t display a trustmark or security policy.

There’s all sorts of reasons that people abandon a cart, the lack of a security seal is just one of them. While cart conversion rates will never be 100%, there’s a lot you can do to minimize cart abandonment. Some of these strategies are very simple and won’t cost you an arm and a leg.

See the McAfee Informario  HERE