Email marketing is not dead

Although we all reference the amazing growth and use statistics of  social media this does not mean that it has replaced other methods of marketing. A recent article in the Wall Street Journal declared emailing dead. This is hardly the case. The progress of marketing always slices and dices the ways we market into smaller and smaller chunks resulting in one size not fitting all. Although you cannot ignore the growth of social media email marketing still can play a dominant roll in your marketing campaigns. Consider the following

The Harris study surveyed 2,064 adults age 18 and older and found that just 17% of online adults aged 18-34, 8% of adults 35-44 and 7% of users 45-54 were  OK with sharing social networking information with brands. Combined with a few other numbers, that makes a good case for email as a marketing tool:

• 68%of online adults are more likely to trust a brand they hear from often and that offers them personalized deals or information online
• 78%  of online adults said they dislike having to leave their destination when they click on a banner ad
• 47% of online adults said they have intentionally clicked on ads on a website

And while real time messaging is on everyone's mind lately, it has plenty of drawbacks. For starters, iif you aren't in front of a screen around the time a Twitter message goes out, you're likely to miss it. Or get annoyed if you didn't miss it and then have to deal with repetitive messaging when brands want to reach eyeballs. Email is much more tailored to opt-in messaging. And it can point people toward what's going on in social. Especially those users who still don't quite get social media. The social media world continues to grow but it is just another slice and dice within marketing.