Friday, October 16, 2009

Free Shipping! Get yours today!!

There is, of course, really no such thing as free shipping. The United States Postal Service (USPS), FedEx, and the United Parcel Service (UPS) all insist on getting paid for trucking or flying your wares across the country. So what "free shipping" really means is that merchants are hiding shipping costs, marking up a product's price rather than being up front about the real cost of transporting goods. Yet, according to a recent Practical eCommerce survey, 52.2 percent of our readers offer free shipping on at least some orders. And there is anecdotal evidence that consumers prefer it too. Watch the short 5 minute video...

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