Small Biz Rapidly Adopts Social Media; Small Biz Avoids Social Media

Confused? So is everyone, except those that have found a way to capitalize on this new phenomena. Consider this:

A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and Merchant Circle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profiles on Facebook and Twitter to promote their businesses.  Read More...

Or consider this:

Few small- to mid-sized companies are joining the social media conversation, according to a new survey by Citibank and GfK Roper survey. Of the 500 businesses surveyed, 76 percent have not found social networking sites such as Facebook, Twitter and LinkedIn to be helpful in generating business leads. Read More...

With something this new and showing significant growth it is difficult to know where it will land. The least disable strategy right now may be to "do nothing". Doing something will acclimate you to this new media, get you "on the train" and from there you may be able to develop some sort of longer term strategy. Late comers and "me too" marketing strategies yield the least returns.