Free Social Media Benchmark Guide

There is a free social media whitepaper summarizing insights from nearly 3000 businesses. This is one of the largest studies conducted to date.

Some Takeaways:

• Facebook, Twitter, and LinkedIn are leaders.  MySpace is dragging pretty far behind.
• Companies are using benchmarks to measure the success of their efforts. Website traffic, product feedback, lead generation, and revenue are the top 4.
• YouTube is #1 in showing business impact from a company profile. Facebook and LinkedIn aren’t far behind.
• For listening/research purposes, Google search and alerts dominate with Twitter and Yahoo search coming not too far behind. Microsoft’sBing has a surprisingly good showing at 21% vs. Yahoo search at 35%
• There is a measurable ROI to social media activities. Active social media marketers don’t see it as an amorphous money pit. They are showing tangible returns.