THE SECOND 10 THINGS....Yes Virginia there are ten more...
1. Install an analytics tool. Make sure you can consistently track conversions sales, or leads, or whatever else it is that you want people to do at your site. See Google Analytics and Avinash Kaushik's Blog
2. Get a HackerSafe (McAfee Example) or ScanAlert logo on your site. There is valid argument about there relative value, but the search engines and customers both like them.That sticker can get you more search engine 'trustrank' and improve conversion rates.
3. Trust is a primary factor is getting people to "pull the trigger". Put your full address and phone number on each page of your site, for this reason. Might separate you from the competition.
4. Use Wordtracker, Keyword Discovery, Wordpot, Keyword Index or something similar to find suitable keywords that folks use to find your products or services. Also consider Keyword Spy or evaluate SpyFu as additional tools.
5. Check out the sites that appear in the top of the search results for those keyword phrases you choose
6. Determine who links to them. Do a "link:" search on Google, or use linkdiagnosis.com or Yahoo! Site Explorer (the best and requires an account-free) to build a list. Now go out and get those links! Check out this ARTICLE
7. If two years ago some SEO hack advised you to put 100 links at the bottom of your home page, delete them. They're not helping you, and they may be hurting you.
8. If two years ago that same SEO hack advised you to write title tags that read like this - "Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings" - delete those too and write something that doesn't sound like Elmer Fudd suffering a mental breakdown. Keep it simple and keep it descriptive. It is not a book title or movie title. Check this ARTICLE out.
9. If you have the same keywords in your keywords tag on every page of your site, search your feelings... Do you really think the search engines are that stupid? Change 'em, or delete the tag altogether. The tag doesn't really help, and duplicating keywords across all pages can flag you as an SEO spammer. Different title tags, different descriptions, different text on all pages
10.Write a high-quality keyword oriented description tag for each page of your site. That may not affect ranking but it'll get more folks to click on your search listing or click through to your specific page. People searching for worshops in Orange County should go directly to the SCORE114 workshop page.
2. Get a HackerSafe (McAfee Example) or ScanAlert logo on your site. There is valid argument about there relative value, but the search engines and customers both like them.That sticker can get you more search engine 'trustrank' and improve conversion rates.
3. Trust is a primary factor is getting people to "pull the trigger". Put your full address and phone number on each page of your site, for this reason. Might separate you from the competition.
4. Use Wordtracker, Keyword Discovery, Wordpot, Keyword Index or something similar to find suitable keywords that folks use to find your products or services. Also consider Keyword Spy or evaluate SpyFu as additional tools.
5. Check out the sites that appear in the top of the search results for those keyword phrases you choose
6. Determine who links to them. Do a "link:" search on Google, or use linkdiagnosis.com or Yahoo! Site Explorer (the best and requires an account-free) to build a list. Now go out and get those links! Check out this ARTICLE
7. If two years ago some SEO hack advised you to put 100 links at the bottom of your home page, delete them. They're not helping you, and they may be hurting you.
8. If two years ago that same SEO hack advised you to write title tags that read like this - "Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings" - delete those too and write something that doesn't sound like Elmer Fudd suffering a mental breakdown. Keep it simple and keep it descriptive. It is not a book title or movie title. Check this ARTICLE out.
9. If you have the same keywords in your keywords tag on every page of your site, search your feelings... Do you really think the search engines are that stupid? Change 'em, or delete the tag altogether. The tag doesn't really help, and duplicating keywords across all pages can flag you as an SEO spammer. Different title tags, different descriptions, different text on all pages
10.Write a high-quality keyword oriented description tag for each page of your site. That may not affect ranking but it'll get more folks to click on your search listing or click through to your specific page. People searching for worshops in Orange County should go directly to the SCORE114 workshop page.
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