The Next Ten

1.   If you have somone linking to you, visit them, comment or subscribe to them.Do the same for Twitter and Facebook.

2.   Go to local directories like Yelp! and make sure you're listed. Hey, it's a link, right? Plus it'll give you one more place to manage your reputation.

3.    Be sure your company information is up to date in Google, Yahoo! and Live's local search tools.

4.    If you're a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This is when it is great to have 120 friends on Facebook. This will boost your ranking in local search results. Beg, plead, bribe if you have to because they do have to do something. And don't worry if you get a few negative reviews, either. Part of life.

            REMEMBER: Google Local!!

5.    Start working on Yahoo! Answers and Google Knol. This is an opportunity to make yourself an expert, and get some links at the same time. Spend no more than an hour a week. Read Matt McGee's excellent article on the subject to learn more.

6.    Invite people to subscribe to your house e-mail list. If you don't have one, start one. This continues to be one of the most neglected facets of internet marketing.

7.    Make sure there's an easy way for folks to sign up for that list.

8.    Remove any extra fields from your subscription form. All you need is their e-mail address. Simple, simple, simple

9.    If you require registration during checkout, get rid of it.

10.  If you're automatically opting folks in to your e-mail list, stop. You may be violating the Cann-Spam act and not getting "qualified" customers