Yes, More Are Seeing A New Google Look-And-Feel

We’re getting more and more reports from readers who are seeing a “new” Google look-and-feel for its search results. This is a three column design that Google’s actually been testing for some time. That testing appears to be accelerating.

Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature is our story from last November that takes an in-depth look at the new user interface and the features it offers.

So who sees the changes? About 1% to 3% of Google users, who will be randomly selected. The test will probably run for about six weeks. If successful, expect to see the changes — altered to take in account test feedback — show up across Google soon after that.

That six week period has long come and passed — but the testing continues. Google tells me a variety of slight variations are live in the wild, still being shown to a randomly selected group of people. There is no expected launch date."