When was the last time you read your own copy and set about cutting out any words larger than three syllables? It sounds like a drastic measure, but these days, even corporations are starting to see the light: words like synergy, sustainable and assessment are being sliced out in favor of more direct, simplified language. What’s the deal here? Have we all gotten dumber?
Not at all. But we have gotten more used to the instantly-ready, on-demand world. That means we want to get to the good stuff in language we can understand immediately. Words like teamwork, wholesome, and report.
Prevent Junk from Seeping Into Your Copy
Junk words and phrases like “It seems like” and “Possibly” and “Actually” are all working together to clutter up your copy. They seep in so innocently and then, before you know it, you’ve started writing just like you talk. Sure, a conversational tone is great – but it also creates a lot of needless words that detract from the real meat of your writing.
Go ahead. Strop out words like “very”, “just” and “maybe”. It might seem awkward at first to edit out everyday words like that – but in no time, you’ll find that your words flow much more easily while making your message clearer.